This year, 80 strategic decision-makers are attending to discuss the challenges presented by delivering a seamless multi-channel customer experience whilst demonstrating a stronger ROI.Unlike traditional conferences or tradeshows, the primary focus and benefit of the Exchange is for new relationships to be forged and existing partnerships to be enhanced. At the Exchange, the world's leading minds in customer and brand experience, leading analysts and a selection of the most innovation solution providers gather to exchange knowledge and discuss best practice on aligning business strategy with delivering an unforgettable customer experience strategy. The 2012 expert speaker panel includes:-Philippa Snare, Chief Marketing Officer, Microsoft UK       -Cassy Ramsey, Chief Operating Officer, Alphacard-Meltem Uysaler, Senior Vice President, Customer Experience, Citi-Vicky Stennes, Vice President, Inflight Experience, JetBlue Airways-Gary Fox, Global Customer Experience Director, Dell-Andy Mends, Customer Service Director Europe and Global DMTR, Elizabeth Arden-Richard Raubik, Director, Knowledge & Insights, Central Southern Europe, Coca-Cola-Douglas Medrisch, Head of Marketing, E.ON Espana-Ben Kay, Head of Digital Strategy & Adoption, Everything Everywhere-Tom Scott, Director of Change & Service Experience, BskyB-Arnie Van De Wijdeven, Director of Customer Advocacy and NPS, Philips-Lisa Burger, Head of Customer Experience, EasyJet-Patricia John, Customer Experience Director, Europcar-Liz Lamb, Head of Insight Planning, ASDA-Kay Fisher, Head of Insight, HealthUnlocked