For twelve years, Marketforce and the ASI's annual Water conference has informed and inspired the UK's water industry. With an unrivalled agenda, meticulously researched to reflect the industry's priorities, and top speakers from the UK's WASCs and WOCs, Water 2011 promises to be another highly successful event. The first day will deal with regulatory issues affecting the UK. Much is anticipated from the Water White Paper this Winter and we will hear from Richard Benyon MP and the CEOs of Thames, South West and Veolia Water in the opening session of the conference. David Gray and Regina Finn will both discuss the findings of the OFWAT review and the future of regulation in the English water industry. Competition, a key issue for consumers and suppliers of water alike, will be discussed in depth by business customers and Martin Cave – a renowned expert on the subject. Take part in a discussion with your industry peers in a 'Tomorrow's World' session sharing insight into the implications of retail competition for water companies and consumers. Customers are an ever increasing priority for the industry and so social tariffs and the service incentive mechanism discussed by CC Water and a WASC in the afternoon. Day one finishes with an expert analysis of the future of finance for the water industry. Day two focuses on sustainability starting with a discussion on demand side management and the potential of metering in water – Chris Harris from RWE will share his experience of smart metering from the energy industry. Next, water scarcity will be discuss reforming abstraction and moving towards upstream trading. Wasting less and making more energy is the focus of the next session – discussing how best Water Companies can meet CO2 reduction targets. Speakers and delegates will discuss how companies should adapt their assets to the extreme weather events. Finally, the key concern of catchment stewardship will be addressed by Wessex Water leaders in the field. As ever, this event will provide numerous opportunities for networking with key players in the water industry; chances to engage with speakers and analyse the content of presentations with fellow delegates over lunch, coffee or at the drinks reception.