Unlocking the full potential of behavioural insights for policy

This report examines the transformative role of behavioural insights (BI) in EU policymaking, advocating for integrating BI early in the policy cycle to enhance policy effectiveness. It challenges the misconception that BI is limited to designing behavioural interventions with marginal impacts and demonstrates its potential to guide the development of both traditional policy instruments and behavioural interventions. The report underscores the importance of BI in identifying synergies and conflicts between policies across different areas, there

Source: op.europa.eu