Reinventing tourism facing Russian boycott: Narva on the edge

Bordering Russia, Narva is an Estonian city of some 50,000 inhabitants in the extreme northeast of the country. Lying halfway between Tallinn and Saint Petersburg, it historically relied on strong ties with Russia. Yet, since the annexation of Crimea and especially the invasion of Ukraine, Russians have snubbed it, thus dealing a severe blow to the city's economy. Recently stressed by a conference on cultural management, targeting Western visitors and increasing the attractiveness of its region are now the main priorities to revive Narva’s tour

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