Effective communication around the benefit and risk balance of vaccination in the EU/EEA
Vaccination protects people against serious and potentially life-threatening infectious diseases: the World Health Organization (WHO) estimates that vaccination prevents 3.5 to 5 million deaths every year globally. However, despite the importance of vaccines, numerous surveys done in European Union/European Economic Area (EU/EEA) countries show that the concerns of some people regarding the safety of vaccines as well as the perception that they are not effective pose a major challenge to the efforts of public health authorities to promote vacci