With the advancement in social media marketing techniques in developed nations and the introduction of social media marketing in emerging economies, researchers are grappling with the profound impact of the rapid evolving social media on the transformation of all branches of marketing, from brand building to its impact in shaping consumer perceptions and communications.

In line with this trend, the International Conference social media marketing (ICSMM’17) aims to provide an international platform that allows practitioner and academic researchers respectively to share and discuss their latest research, ideas, and survey reports in the theoretical and practical areas regarding all aspects of Social media marketing.