Interested to learn how the EU Ecolabel for tourist accommodation services guarantees environmental excellence, enhances visibility to consumers and guarantees compliance with new and forthcoming EU legislation on sustainability labels? Curious to know how the EU Ecolabel can boost your business’s competitiveness? Want to discover how to apply? 

Book your seat, 3 weeks left to register, registration will end on Thursday 12 March 2026, 23:59 (CET)

• EU Ecolabel | circular economy
• Monday 16 March 2026, 10:00 - 12:15 (CET)
• Online only

Join the webinar ‘Stay green, shine on the market: how the EU Ecolabel brings environmental excellence to your tourist accommodation’ organised by the European Commission on 16 March 2026 from 10:00 to 12:15 to learn more! 

Representatives from the European Commission will present the opportunities offered by the EU Ecolabel for tourist accommodation services in light of the upcoming EU Sustainable Tourism Strategy, together with leading European and global actors including the Association of Hotels, Restaurants & Cafés in Europe (HOTREC) and Booking.com. The session will also feature insights from two hotels that have successfully invested in the EU Ecolabel, highlighting their experiences and the benefits it has brought to their business. 

‘Stay green, shine on the market: how the EU Ecolabel brings environmental excellence to your tourist accommodation’ 

Monday 16 March, 10:00 - 12:15 CET 

Virtual lobby welcome, opening of the room

Cédric Hananel - EU Ecolabel Helpdesk

Setting the vision: introduction to EU Ecolabel Tourist Accommodation

Malgorzata Golebiewska - Team Leader EU Ecolabel, European Commission

Policy context: the Sustainable Tourism Strategy

Ramune Genzbigelyte - Venturi - Policy Officer for Tourism, European Commission

Certification: a strategic advantage for tourist accommodation

Marta Machado - Deputy Director General, HOTREC

Group excellence: a hotel group member business case

tbc

SME excellence: an SME business case

Benjamin Förtsch - Owner, Hotel Luise, Germany

Visibility: how labels drive bookings

Thomas Loughlin - Sustainability Program Manager, Booking.com

The technical roadmap: upcoming criteria changes

Zahara Perez - Policy Officer, Joint Research Centre

Take a look at the agenda (PDF)

Head to our  website, the EU Ecolabel for tourist accommodation services factsheet or to our LinkedIn page #EUEcolabel