Prepare for patent expiry with a winning LCM plan for established brands – Know which drivers of differentiation can be used – Learn where, when and how to compete in a generic world using late stage LCM strategies & tactics – Learn how to make portfolio management decisions for mature brands.
18 May 2021 @ 09:00 am
19 May 2021 @ 05:00 pm
Duration: 1 days, 8 hours
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